An entrepreneur at the forefront of marketing, branding, positioning and communicating 鈥渢he next big thing,鈥� Andy Cunningham has played a key role in the launch of a number of new categories,听including video games,听personal computers,听desktop publishing,听digital imaging,听and听software as a service. Her first book,鈥�Get to鈥�Aha!:鈥疍iscover Your Positioning DNA and Dominate Your Competition, was published in 2017.鈥赌�听
Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh.听She听is the founder and president of Cunningham Collective, a marketing,鈥痓rand,鈥痑nd communication strategy firm dedicated to bringing innovation to market.听The firm has worked with companies in听a variety of markets, such as听artificial intelligence, information technology, big data, cloud, mobile apps, search,听and听virtual听reality.听She听is also the host of the popular podcast鈥�.鈥赌�听
Andy serves on听a听number of听corporate听and nonprofit听boards, including听ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology.听She听is an Aspen Institute Henry Crown Fellow听and has taught听marketing classes at听a variety of institutions.听She听graduated from Northwestern University.听